Impossible Foods Teams with The Halal Shack

    Industry News | March 2, 2020

    Impossible Foods has announced its latest national restaurant partner: The Halal Shack. With eight locations in New York, California and Texas and 25 more locations in development nationally, The Halal Shack combines the best of Mediterranean and Middle Eastern flavors with a classic American spin for a delicious and unique dining experience. Impossible Burger meat will be available as a filling for any menu item, and can be added to Bowls, gyros, Wraps and Salads.

    The Impossible Burger first became halal certified in 2018, and Halal Shack is the latest to benefit from this certification. The word “halal” derives from the Arabic word meaning lawful or permitted, as opposed to “haram” or prohibited. Halal meats are sourced and prepared in accordance with Islamic dietary guidelines to ensure the humane treatment of the animals they come from. The Impossible Burger of course contains no animal ingredients whatsoever. It is made from ingredients including soy protein, potato protein, coconut oil and sunflower oil. One special ingredient — heme — contributes to the characteristic color, taste and aroma of meat.

    Founded in 2017, Halal Shack has quickly become a fast-casual staple within colleges and universities. The menu is inspired by the street foods of New York City and has pioneered American halal food with roots in Mediteranean and Middle Eastern cuisines. In addition to the halal-only menu, the brand offers a variety of locally sourced ingredients, health-conscious, plant-based and vegetarian options. Customers will be able to add Impossible meat to any Halal Shack menu item, including wraps, salads and gyros.

    “The Halal Shack builds quality partnerships that align with our mission to unite cultures and people through food,” says Jamal Rasoully, Founder & CEO of The Halal Shack. “Our partnership with Impossible Foods marks an important milestone in our mission as we continue to expand.”

    With locations that include college campuses, airports and nontraditional retail spaces, The Halal Shack serves its items with a side of convenience. In addition, the company plans to open 25 to 50 locations in the next five years.

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