IN Food Marketing & Design, an ad agency specializing in  the foodservice industry, has crafted and released a free eBook with insights and  recommendations on how to get the most from marketing dollars. With nearly three decades of  experience partnering with industry-leading clients, they’ve distilled that knowledge into key  topics, including: 

• Brand positioning 

• Forging operator bonds  

• Creating successful product launches 

• Tradeshow best practices 

• Understanding operator pain points 

And many others. The full eBook can be viewed and downloaded here. 

“When looking ahead at the coming year, we decided we wanted to share some of the valuable  knowledge and experiences we’ve learned from working in this dynamic industry we love so much,” says Anita Nelson, IN Food president and founder. “As an agency, we’ve developed  some important strategies and tactics we felt it was time to share. I think the tips and insights  discussed in the eBook are valuable to industry veterans as well as those just getting started.” 

IN Food Marketing & Design brings over 28 years of B2B and B2C food marketing expertise. Their client list includes General Mills Foodservice, Ruiz Foodservice, BakeMark, Pizzey Ingredients, and nutpods.