Industry News | December 31, 2015

An Industry First: Carl's Jr. Launches Turkey Burger Line

CKE burger brand Carl’s Jr. continues to pioneer the fast-food space with the introduction of the industry’s first All-Natural Turkey Burger line. Available now at participating restaurants, All-Natural Turkey Burgers feature an all-natural, quarter-pound patty made from turkey raised with no antibiotics ever and served in three varieties, all 500 calories or less: Original, Jalapeño, and Teriyaki.

Before the launch of All-Natural Turkey Burgers, Carl’s Jr. and its sister chain Hardee’s were the first fast-food brands to nationally launch Charbroiled Turkey Burgers in 2011. Both chains were also the first quick serves to introduce all-natural beef patties in December 2014 and July 2015, respectively.

"When Carl’s Jr. and sister chain Hardee’s became the first fast-food restaurants to nationally introduce Charbroiled Turkey Burgers back in 2011, they clearly filled a need for healthier—but still delicious—menu options in the industry," says Brad Haley, chief marketing officer for Carl's Jr. "However, as we confirmed with our introduction of the industry-first All-Natural Burgers last year, people aren’t just looking for fewer calories today; they’re also looking for cleaner food. So, in response to that, Carl’s Jr. is proud to now offer All-Natural Charbroiled Turkey Burgers—made from turkey that has never, ever received antibiotics. So, whether you prefer charbroiled, all-natural beef or turkey burgers, Carl’s Jr. is the only major fast-food chain in the country that has you covered.”

All three All-Natural Turkey Burger options are served on a toasted wheat bun but may also be ordered as a lettuce wrap for those looking to shave even more calories.

·      Original All-Natural Turkey Burger (490 calories): Features an all-natural, charbroiled turkey patty, special sauce, mayonnaise, lettuce, red onion, tomato, and dill pickle chips on a toasted honey wheat bun.

·      Jalapeño All-Natural Turkey Burger (500 calories): Features an all-natural, charbroiled turkey patty, spicy Santa Fe sauce, sliced jalapeño, pepper-Jack cheese, red onion, tomato, and lettuce on a toasted honey wheat bun.

·      Teriyaki All-Natural Turkey Burger (480 calories): Features an all-natural, charbroiled turkey patty, teriyaki sauce, grilled pineapple, Swiss cheese, red onion, tomato, and lettuce on a toasted honey wheat bun.

All-Natural Turkey Burgers are available starting at $4.49 and can be ordered as a combo meal with fries and a drink starting at $6.99. Prices may vary.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.