Checkers & Rally’s announced the appointment of Dwayne Chambers as Chief Marketing Officer. Chambers brings a rich background in restaurant marketing, leading national brands like Sonic, Red Robin, P.F. Chang’s China Bistro, Inc., Krispy Kreme, Fuddruckers & Koo Koo Roo and Noodles & Company. Outgoing Chief Marketing Officer Terri Snyder, who was with Checkers & Rally’s for more than 12 years, is retiring and will move into a non-management board position effective at the end of July 2019.
“We selected Dwayne after a thorough and extensive search of the very best CMO talent in our industry,” says Rick Silva, CEO of Checkers & Rally’s. “Dwayne is an experienced marketing leader whose strategic brand-building efforts have produced year over year of same-store sales growth for leading restaurant brands.”
Chambers most recently served as Chief Marketing Officer for P.F. Chang’s, where he transformed the brand’s social, digital and interactive marketing efforts and drove significant menu and product innovation successes.
“I am privileged to serve the team members, guests and franchisees at an amazing and beloved brand leading marketing, eCommerce, R&D and communications,” adds Chambers. “Alongside the talented Checkers & Rally’s team and with the support of Oak Hill Capital, we are on a journey to grow the brand, the business, restaurants and equity for the company and our franchise partners.”
An Oklahoma City native, Chambers began his career on the agency side working on the McDonald’s account at Moroch and Associates, Inc. He has more than 32 years of experience working with franchisees in the restaurant industry.