Industry News | February 21, 2017

Industry Vet John Hedrick Named CEO of Pei Wei

Pei Wei named John "J." Hedrick as its new CEO. He joined the company on January 30. Hedrick brings a strong background in multi-unit hospitality and food service, specializing in retail operations while enhancing the guest experience.

He most recently served as chief operating officer of NPC International, the nation's seventh-largest restaurant operator with 1,300 Pizza Hut and Wendy's locations and annual revenues exceeding $1.2 billion. At NPC, he accelerated strong financial performance and growth while creating a customer-focused, employee-first mindset for long-term success.

"I am extremely excited about the opportunity to join Pei Wei—a great brand with a terrific future. As a longtime customer, I jumped at the chance to be part of the team," says Hedrick. "I believe that, with a renewed focus on our team members and the needs of our customers, we will continue to position ourselves as a leader in the fast casual restaurant industry."

In 2016, Pei Wei launched a rebranding initiative to forge a deeper connection with guests and elevate both the in-dining and take out experience through modern convenience and a "flavor with purpose" mission, featuring dishes made with mindfully sourced, fresh ingredients and a handcrafted approach to fast casual.

Hedrick's other previous leadership positions with industry-leading companies included key operating and support roles at Pilot Flying J, 7-11, Inc. and RaceTrac Petroleum.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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