Industry News | June 21, 2016

Inventure Mixes It Up With New Jamba Smoothies

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Specialty food marketer and manufacturer Inventure Foods is advancing its Jamba “At Home” line of ready-to-blend smoothie kits with two new nutrient-rich varieties arriving in grocery, club, and mass merchandise stores nationwide this month.

Pomegranate Pick-Me-Up and Berry Awesome Acai feature a blend of premium berries, fat-free Greek yogurt, and ancient grains, including oat bran, amaranth, quinoa, buckwheat, millet, and chia seeds. The recipes offer healthy, on-the-go consumers a meal replacement snack that can be prepared in 90 seconds or less.  

“Plenty of research exists today that suggests a direct benefit to increased protein intake and its impact on health, and consumers clearly have interest as evidenced by the number of new protein-enhanced snacks on the market,” says Dan Hammer, senior vice president and general manager of frozen division at Inventure Foods. “However, we found that while some snacks delivered on nutrient levels, many fell well short on taste. Our Jamba Protein Smoothies offer a rare combination of taste, nutritional value, and convenience at once, and we’re confident that healthy eaters will appreciate our effort to ensure that they don’t have to sacrifice taste to get great nutrition in a frozen smoothie.”

Pomegranate Pick-Me-Up features a blend of blueberries, strawberries, and pomegranate-flavored non-fat Greek yogurt cubes. Berry Awesome Acai offers a blend of blueberries, dark sweet cherries, and acai-flavored non-fat Greek yogurt cubes. 

Each 8-ounce package contains frozen fruit and yogurt cubes that, when blended with one cup of apple juice, make two 8-ounce servings. The gluten-free smoothies contain 110 calories per serving and provide a full serving of vitamin C. Suggested retail price ranges from $3.99 to $4.99 per bag.

In the eight years since its licensed partnership with Jamba Juice first began, Inventure Foods has introduced a number of Jamba recipes as ready-to-blend smoothie kits found in the frozen fruit aisle of the store. The list includes best-selling varieties such as Strawberries Wild, RazzmatazzCaribbean Passion, Orange Dream Machine, and Mango-a-go-go.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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