Industry News | March 21, 2017 | By Danny Klein | QSR Exclusive Brief

This Isn't a Typo: Jersey Mike's Giving Away All Sales (Again)

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There are 1,500 Jersey Mike’s open or under development nationwide. And each one of them will donate all of their sales on March 29 to fund neighborhood needs.

In each market, owners are giving back to hand-selected charities aimed at supporting local communities.

This “Day of Giving,” closes out a “Month of Giving” for the brand, which raised more than $4 million for local charities through the initiative in 2016. Jersey Mike’s says it hopes 2017 will result in an even more lucrative haul, perhaps even $6 million.

This isn’t the first time Jersey Mike’s has gone all-in. In fact, it’s a yearly commitment. In 2015, the brand raised $3 million for 150 charities and last year’s edition helped 180 charities. In 2014, they donated $2.1 million to 100-plus charities. The 2013 edition: $1.7 million. In 2012: $858,000, and 2011: $600,000. As the numbers clearly show, Jersey’s Mike’s philanthropic arrow is pointing upward.

“I would like to extend a personal invitation to you and your family to visit Jersey Mike’s Subs throughout the month of March, and especially on Day of Giving when 100 percent of sales—every penny—goes to help a great local cause,” says Peter Cancro, Jersey Mike’s founder and CEO, in a statement.

Cancro founded the company in 1956, when he was 17 years old. In the past six years, Jersey Mike’s says it has raised more than $20 million for local charities and has distributed more than 1.5 million free subs. This year, the chain linked up with 150 charities in the seventh edition of its “Month of Giving” fundraising campaign. On a typical day, guests are offered the chance to make an in-store donation to that location’s designated charity partner. These include everything from hospitals to youth organizations to food banks and more. The local angle helps the cause, as guests are donating to a company they have a good chance of being familiar with.

Check out the list of charities here.