Industry News | July 25, 2011

It's OK to Play with Popeyes' New LTO

Popeyes Louisiana Kitchen, a division of AFC Enterprises Inc., brings “play with your food” fun to mealtime with its all-new Rip’n Chick’n—tenders cut into pull-apart strips that are easy to rip and dip. Popeyes Rip’n Chick’n will be available July 25 through August 28 with Cajun fries, a buttermilk biscuit, and Ranch dipping sauce for just $3.99.

Popeyes Rip’n Chick’n is a whole chicken breast cut into tenders only partially, and left intact at the base for rip-able strips. It’s marinated with a blend of cayenne, habañero, and white and black peppers, and then is hand battered, breaded, and cooked up in Popeyes signature crispy batter. To cool it off, Rip’n Chick’n is served with a side of buttermilk Ranch dipping sauce.

“Popeyes new Rip’n Chick’n creates a fun, interactive, and memorable eating experience that is actionable—it’s made to rip and dip,” says Dick Lynch, Popeyes chief marketing officer. “And, Rip’n Chick’n is quick and portable—it’s finger food, yet a generous portion that can easily be eaten for dine-in, or on-the-go.”

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