Industry News | May 10, 2012

Jack in the Box Adds Four Items to Value Menu

Looking for a fast-food fix that’s light on the wallet? Check out the new Value Menu items at Jack in the Box restaurants. Beginning today, Jack in the Box is offering four new products on its Value Menu, including chicken nuggets comprised of all white meat chicken.

The new Value Menu items and prices, excluding tax, at participating Jack in the Box restaurants are:

  • Chicken Nuggets (five pieces): $1.29
  • Jr. Jack Hamburger: $1.19
  • 16-ounce Drink: $1
  • Value Fries: $1


“We’ve heard from a lot of our guests that they really crave chicken nuggets,” says Tracy Dunn, director of menu marketing and promotions for Jack in the Box Inc. “We’re pleased that we can now offer them that choice, along with three other compelling products at very affordable prices.”

For a limited time, Jack in the Box is promoting the new Value Menu in a Value Deal, which includes each of the four new products at a discounted price.


When it comes to QSR micro-ecomomics price and production are first and then comes everything else. Jack is on the right track for a limited time.

Add new comment