Jack in the Box Combats COVID-19 with #StayInTheBox Campaign

    Industry News | April 3, 2020
    Jack in the Box image.
    Jack in the Box

    While Jack in the Box continues to navigate this time of uncertainty, the brand is committed to keeping guests, employees and the community safe. As the drive-thru, delivery and takeout remain open, Jack has also taken another consumer first approach to adapt to their new lifestyles with a #StayintheBox social media campaign.

    #StayInTheBox celebrates Jack fans who are choosing to stay inside due to the national and state mandates of social distancing. Jack in the Box will be providing a series of: feel-good content, meal bundle deals, free delivery with Postmates, UberEats, GrubHub and DoorDash, free food offers and other surprise and delight moments that give back to those in service to showcase how the brand is in solidarity with those who remain safe in their “box.”

    On Tuesday, Jack in the Box announced on social media that they are hosting PROM 2020, considering that high school seniors are no longer able to have theirs this year. This is just one of the virtual extensions of our #StayintheBox campaign and more is to come on prom and other moments over the coming weeks.

    “As we all adjust to these unfortunate circumstances that are becoming more of reality, we as a brand need to genuinely ask, ‘what can we do to help?. Now more than ever, our fans are relying on us to understand their needs,” says Adrienne Ingoldt, SVP, Chief Brand and Experience Officer. “As our doors have remained open, we know our fans are now looking for ways to enjoy our food at home. Even though it might be different from their traditional routine, we want to stand beside them and provide moments of comfort. We will continue to show them we care, that we’re listening and we are all in this together.”

    Stay tuned for #StayInTheBox content on Jack in the Box’s socials on Twitter @JackintheBox and @JackBox on Instagram. 

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.