Industry News | September 29, 2016

Jack in the Box Creates its Own Menu Category: Brunchfast

The Brunch Burger is a buttery croissant topped with a juicy beef patty, freshly cracked fried egg, hickory smoked bacon, mayonnaise, and American cheese. Jack in the Box

From the brand that transformed breakfast-on-the-go with the industry’s first breakfast sandwich in 1969 and then revolutionized late night dining in 2013 with Jack’s Munchie Meals, Jack in the Box continues its path of innovation with the introduction of a craveable new menu category, Brunchfast. A first in the industry, Brunchfast marries the unique flavors of brunch with the convenience and anytime availability that guests can always expect from Jack in the Box.

“Brunch enthusiasts no longer have to wait until the weekend to satisfy their brunch cravings,” says Iwona Alter, Jack in the Box Vice president of product marketing. “With Brunchfast, we’re giving our guests 24‑7 access to the distinct, craveable flavors of brunch whenever they want it and wherever the hunger strikes.”

Jack’s Brunchfast menu features items that make brunch an everyday occasion. Guests can choose from three entrees, including:

The Bacon & Egg Chicken Sandwich—A toasted English muffin served with Jack’s Homestyle crispy chicken fillet and topped with hickory smoked bacon, Cheddar cheese, bacon mayo, and a freshly cracked fried egg.

The Brunch Burger—A buttery croissant topped with a juicy beef patty, freshly cracked fried egg, hickory smoked bacon, mayonnaise, and American cheese.

The Southwest Scrambler Plate—Scrambled eggs with roasted peppers, diced green chiles and pepper jack cheese. Served with Homestyle Potatoes, hickory smoked bacon or sausage, and a buttery croissant

With options like Homestyle Potatoes, Orange Cranberry Muffins and Mini Pancakes, guests are encouraged to mix and match their Brunchfast items to achieve a perfect variety of sweet and savory that is exactly to their liking. For the ultimate drink pairing, try Jack’s new Blood Orange Fruit Cooler.

Brunchfast isn’t the only big news that Jack in the Box is announcing. Check out Jack’s newest commercial to learn what—or should we say who—inspired Brunchfast.  

Brunchfast is available all day, every day at participating Jack in the Box restaurants.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

Add new comment