Jack in the Box Files to Trademark 'Taco Tuesnight'

    Industry News | May 23, 2023
    Jack in the Box exterior.
    Jack in the Box
    Jack in the Box is focusing on its late-night crowd with this move.

    Jack in the Box filed for ownership of Taco Tuesnight.

    In a not-so-subtle response to Taco Bell’s latest petition to liberate the "Taco Tuesday" trademark from Taco John's, Jack in the Box is focusing on the late-night crowd.

    • The process has already been started with the United States Patent and Trademark Office. 

    • Should the trademark be awarded to Jack in the Box, the chain beloved for its two for 99 cent taco deal, Tiny Tacos, and "Monster Taco" around spooky season will make sure they’re not so precious about its usage. 

    • One thing Jack and Taco Bell have in common? Belief that Taco Tuesday, Taco Tuesnight, and even Taco Tuesafternoon can and should be celebrated by all. 

    News and information presented in this release has not been corroborated by WTWH Media LLC.