Jack in the Box National Franchise Association announced that Tabitha Burke has been appointed as the franchise association’s executive director. Her core mission will be implementing JIB-NFA strategies effectively, enhancing executive leadership and maintaining JIB-NFA day-to-day operations.
Burke is a franchisee veteran with over 25 years of progressive experience in streamlining operations, business development and franchise relations. She began her career at Hot Dog on a Stick where, as a member of the executive team, she developed the company’s franchise program and began franchising the company both domestically and internationally.
“Tabitha brings with her a wealth of franchise knowledge and leadership experience and we are excited to have her join our team,” says JIB-NFA president Rabi Viswanath. “As we continue to build the NFA for our members, she will play a vital role in implementing our plans for the future.”
Burke most recently held the position of vice president of franchise development at Generation Next Franchise Brands where she supported over 200 franchisees.
“I am confident that Tabitha's addition to the NFA will greatly enhance our ability to serve our members,” says JIB-NFA chairman Reza Khajavi. “Her ability to think strategically with regards to our proposed strategies is one of her strongest qualities and will be invaluable in furthering our goals.”