Jack in the Box Introduces New Breakfast Burrito

    Industry News | May 9, 2005
    Jack in the Box’s new Meaty Breakfast Burrito features a warm flour tortilla filled with ham, sausage, bacon, scrambled eggs, shredded cheddar and pepperjack cheeses and served with a side of fire-roasted salsa.

    "For breakfast, consumers want something that's filling, affordable and easy to eat," says Michelle Vespa, director of menu marketing and innovation. "A hand-held item, like our new burrito, is ideal for the morning rush. It's also hearty, so you won't have to run to the vending machine for a snack before lunch."

    Jack's new Meaty Breakfast Burrito is available for a suggested price, excluding tax, of $1.99 at all participating Jack in the Box restaurants. Jack in the Box serves its full breakfast menu all day.

    News and information presented in this release has not been corroborated by WTWH Media LLC.