Industry News | February 8, 2016

Jack in the Box Issues 'Declaration of Delicious'

image used with permission.

Standing up for life, liberty, and the pursuit of the most delicious burgers, Jack in the Box issued its Declaration of Delicious, announcing a steadfast commitment to giving guests what they want and deserve: tastier burgers made with quality, craveable ingredients. With as much enthusiasm as George Washington crossing the Delaware River, Jack in the Box is making some seriously delicious upgrades to 29 menu items, including burgers, chicken sandwiches, and certain breakfast items.

Ushering in this era of delicious is the new Double Jack burger. More than a double cheeseburger, this is Jack’s testament to making every burger better. The Double Jack burger showcases all of Jack in the Box’s burger upgrades in one delicious bite, including: a new buttery bakery bun, two juicy 100 percent beef patties, two slices of American cheese, crisp hand-leafed lettuce, freshly sliced tomatoes, real mayonnaise, ketchup, mustard, pickles, and onions.

Guests are invited to taste and believe for themselves. As seen in its commercial spot, “Crossing the Delaware,” during the Super Bowl, Jack in the Box is giving away 1 million burgers.

“We conducted several rounds of research over the last year to discover what guests love most about their burgers,” says Iwona Alter, Jack in the Box vice president of product marketing and innovation. “With this input, we believe we have found the winning combination of ingredients, as guests overwhelmingly prefer the taste of our new burgers.”

To receive their free burger, guests must visit to sign up and get a coupon redeemable for a free Double Jack OR Jumbo Jack burger. Once registered, guests will receive their coupon via text or email. Guests simply show the coupon on a mobile device or bring in a printed version to any participating Jack in the Box restaurant to receive the free burger. Guests have a week to redeem their burger, or until 1 million burgers have been claimed. 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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