Jack in the Box has announced the arrival of their latest chicken offering – The Cluck Sandwich. The brand new chicken sandwich is made with a crispy chicken fillet, topped with pickles and a mystery sauce nestled on a warm brioche bun. To celebrate the launch, Jack in the Box has partnered with singer and actress Becky G to create a brand new chicken dance for fans to learn and share on social platforms like Instagram & TikTok. And as an added bonus, for every dance shared using #JacksNewChickenDance between 12/17/20 – 2/14/21, Jack in the Box will donate $1, to No Kid Hungry, up to $100,000.

“Having the opportunity to combine two things I love, dancing and helping others, is something I always strive for when collaborating with brands. When I was approached with the chance to help create a TikTok dance that will raise funds for No Kid Hungry with Jack in the Box, I was so excited to participate,” says global superstar, Becky G. “Not only does this bring new life to the classic Chicken Dance, but for every use of the hashtag #JacksNewChickenDance shared on socials, Jack in the Box will donate $1 to No Kid Hungry to help feed kids in need.” No Kid Hungry is a national campaign to end childhood hunger in America by helping launch and improve programs that give kids the healthy food they need to thrive. 

Jack Box and Becky G’s dance is inspired by all the TikTok moves consumers have been watching and doing throughout the last few months. To encourage fans to get up and do the dance, in addition to Becky G, Jack in the Box has enlisted the help of some friends and fellow TikTok favorites, like Joshua Sadowski, The Williams Fam, and Matt McCall. Some of the TikTok stars have even created fun tutorials and short GIFs to break down every move for an easy way for fans to recreate their own remixed chicken dance.

“We’ve been looking forward to introducing this new craveable and indulgent chicken sandwich and what better way to celebrate this launch than partnering with global superstar, Becky G,” says Adrienne Ingoldt, Senior Vice President, Chief Brand and Experience Officer. “Her personality reflects the limitless nature of our consumers. We knew by having her be a part of this launch, we’d truly create our own iconic moment within culture.”

The Cluck Sandwich is available for a limited time at select Jack in the Box locations.  The Cluck Sandwich can be upgraded to the Cluck Deluxe Sandwich. The Cluck Deluxe Sandwich is topped with some of  Jack in the Box’s premium ingredients like Guacamole, Real Cheddar Cheese and Bacon, for only an extra $2. Both of these sandwiches can be made as a combo, and prices and participation may vary.  The Cluck Sandwich Combo is priced at $5.99 plus tax and the Cluck Deluxe Sandwich Combo is priced at  $7.99 plus tax.

Marketing & Promotions, News, Jack in the Box