In 2013, Jack in the Box introduced Jack’s Munchie Meal. Thursday, Jack in the Box announced it is revamping its menu with a new line-up of items and introducing a new instant-win game—Jack’s Munchie Peel.

Jack in the Box is giving away over $1,000,000 in food and other prizes, with one in four entries being a winner. Play after 9 p.m. by purchasing a Jack’s Munchie Meal and peel off the sticker from the purple box. Jack in the Box is offering prizes like Neff apparel, Fandango movie tickets, flights on Southwest Airlines, gas cards, custom Jack in the Box snowboards, music downloads, and all kinds of Jack in the Box food.

For those who didn’t win, Jack is offering those over 21 years of age a second chance to enter to win an ultimate grand prize: a two-night VIP experience for four in Las Vegas at the MTV Real World Suite at Hard Rock Hotel & Casino. Guests can go to to enter to win the exclusive grand prize.

“Last year, Jack’s Munchie Meal was a big hit and gave our late night guests exactly what they were craving,” says Keith Guilbault, Jack in the Box senior vice president and chief marketing officer. “This year, we upped the ante with the addition of Jack’s Munchie Peel. With one in four instant winners, we’re rewarding the late night crowd with cool prizes and signature food items that they will be really excited about winning.”
Jack is also introducing new items to Jack’s Munchie Meal, including the all-new Chick-n-Tater Melt—a sandwich that stacks a fried chicken patty, hash browns, and bacon, topped with ranch sauce and three different cheeses on a buttery croissant. Entrées like the Hella-peño Burger, Stacked Grilled Cheese Burger and Loaded Nuggets round out the revamped late night line-up.

Marketing & Promotions, Menu Innovations, News, Jack in the Box