Industry News | January 29, 2009

Jack in the Box Serves Up New Twist on Popular Taco Recipe

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For nearly sixty years, Jack in the Box has been serving its one-of-a-kind tacos to guests. While the chain wouldn’t dream of messing with its taco recipe (unchanged since the 1950s), Jack in the Box is introducing Taco Nachos -- a cheesy new twist on its signature tacos.

Taco Nachos feature the chain's famous crunchy tacos topped with cheddar cheese sauce, melted pepper jack cheese, and jalapeño slices served with a side of fire-roasted salsa.

"Our tacos have very devoted, almost cult-like fans," says Teka O'Rourke, director of menu marketing and promotions for Jack in the Box, Inc. "And while it’s hard to top our classic tacos, we thought our taco-loving guests would enjoy a new way to satisfy their cravings."

Taco Nachos are available for the suggested price, excluding tax, of $1.99 at all participating Jack in the Box restaurants.

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