Jack in the Box announced that Ryan Ostrom will join the company as Executive Vice President and Chief Marketing Officer, effective February 1, 2021. Ostrom joins the company with over 15 years of marketing and branding experience, with a passion for driving innovation through creative consumer strategies.

Most recently, Ostrom served as Chief Brand Officer for General Nutrition Centers (GNC), where he helped lead the transformation of GNC from a traditional retailer to a global digital brand by modernizing their marketing, eCommerce, innovation, and product development. Previously, Ostrom served roles at Yum! Brands, Kenmore, Craftsman & DieHard at Sears Holding Corporation, and Reebok. During his time at Yum! Brands, Ostrom helped KFC enhance their global store and ecommerce customer experience through new delivery, curbside, and loyalty solutions, while also partnering with global markets to modernize their marketing tactics.

“We’re very excited to have Ryan join the team. His experience and leadership demonstrate a proven track record of transforming brands through unique campaigns, all while leveraging digital platforms to modernize how consumers engage with brands. He will be an integral part of helping evolve the future of how Jack in the Box builds lasting relationships with our consumers,” says Darin Harris, Chief Executive Officer.

Adrienne Ingoldt, current Senior Vice President, Chief Brand & Experience Officer, will take on a new role as Senior Vice President, Chief Customer & Strategy Officer. Ingoldt’s new role will focus on strategic planning oversight, restaurant concept evolution, project management, corporate performance management, and internal and external communications.