Big burgers rule at Jack in the Box(R) restaurants, now home to the
Triple Ultimate Cheeseburger.

Consisting of three beef patties, two slices of American cheese,
one slice of Swiss cheese, mayo-onion sauce and a jumbo bun,
Triple Ultimate Cheeseburger is a two-fisted burger.

“In focus groups we discovered that our target audience,
men ages 18-34, want more meat and cheese,” says Tammy Bailey, senior product manager for Jack in
the Box. “So we designed
Triple Ultimate Cheeseburger for cheeseburger purists who don’t
want a salad on their burger.”

Though this is Jack’s first triple-decker, it’s not the chain’s first
behemoth burger. Over its 50-year-history, the chain has
introduced such heavyweights as the
Bacon Ultimate Cheeseburger and the
Ultimate Cheeseburger, but none have matched the meaty
magnitude of the
Triple Ultimate Cheeseburger.

Offered for a limited time, the new
Triple Ultimate Cheeseburger will be available on Monday, April
16, for $3.59 or in a combo meal with fries and a regular drink for
$4.89, at participating restaurants.

Founded in 1951, Jack in the Box Inc. (NYSE: JBX) is the nation’s
first major drive-thru hamburger chain. With systemwide sales of
nearly $2 billion, the San Diego-based company operates or
franchises more than 1,670 quick-service restaurants in 16 states
and has more than 40,000 employees.


Produced for Jack in the Box, Inc.

CONTACT: Jack in the Box Inc.

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