Industry News | December 22, 2017 | By Danny Klein | QSR Exclusive Brief

Jack in the Box Unveils Munchie Meals for California Weed Legalization

Jack in the Box Tacos
Jack in the Box Inc
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With California set to legalize recreational marijuana January 1, Jack in the Box recognized an opportunity. The chain, founded 1951 in San Diego, is parnering with Merry Jane, an online publication dedicated to marijuana news.

Together, the companies are launching the Merry Munchie Meal. It’s a timely take on Jack in the Box’s popular late-night menu, and will feature Halfsies (half curly fries, half onion rings), two of the brand’s Tacos, five Mini Churros, and three Crispy Chicken Strips, plus a drink. The price: $4.20, of course.

“Jack’s Munchie Meals have been successful for us because of the authenticity of how we speak to our customers. This partnership is one more way for us to connect with them—whether you’re at a concert, up late playing video games, or pulling an all-nighter. We are about welcoming all of our guests, no matter what they’re craving or why they’re craving it,” Iwona Alter, chief marketing officer of Jack in the Box, said in a statement.

As Merry Jane points out, Jack in the Box has a history of engaging with cannabis culture. One exmaple is the Two Tacos for 99 Cents commercial (see below), as well as the promotion of the Munchie Meal product line.

“Launching the Merry Munchie Meal is the perfect way for both companies to celebrate legalization in our shared home state of California,” said Scott Chung, chief operations officer of Merry Jane, in a press release. “Merry Jane is the industry leader bridging mainstream brands and legal cannabis culture. Leveraging our Emmy-nominated content production, Merry Jane has created a campaign with Jack in the Box that marries our brands’ voices.”

Merry Jane is run by Ted Chung, who is the business manager of rap artist Snoop Dogg. The Munchie Meal will be available only at three Long Beach, California, locations from January 18–25.

They are:

  • 5601 Pacific Coast Hwy, Long Beach, CA 90804
  • 3032 Palo Verde Ave, Long Beach, CA 90808
  • 652 Atlantic Ave, Long Beach, CA 90802

Jack in the Box has more than 2,200 restaurants and recently sold fast casual Qdoba for $305 million in cash.

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