Industry News | July 5, 2012

Jack in the Box Wows Waffle Worshippers

The culinary artists at Jack in the Box have once again raised the breakfast bar with a flavorful innovations that is unique to the fast-food burger industry: the Breakfast Waffle Sandwich.

Available for a limited time beginning July 5 at participating Jack in the Box restaurants, the Breakfast Waffle Sandwich features a fried egg, American cheese, and the chain's new country-grilled sausage stacked between two lightly sweetened maple waffles.

"Jack in the Box is combining three popular breakfast choices--waffles, egg, and our new country-grilled sausage--to create a distinctive, craveable sandwich that is easy to eat on the go," says Tracy Dunn, director of menu marketing and promotions for Jack in the Box. "Our new Breakfast Waffle Sandwich is the perfect balance of sweet and savory."

The Breakfast Waffle Sandwich is not available in Indianapolis, Indiana; Oklahoma City, Oklahoma; Kansas City, Missouri; Sacramento, California; San Antonio, Texas; Charlotte, North Carolina; and Nashville, Tennessee markets.

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