Jack's New Menu Items Go Retro

    Industry News | August 9, 2004

    "It's time to bust out the Buddy Holly records and dust off the hula hoop," according to Jack in the Box. The burger chain has rolled out new menu items with a 1950s vibe, including Sourdough Melts and a Chocolate Malted Crunch Shake.

    The Sourdough Melts feature the chain's sourdough bread with either a jumbo beef patty or chicken fillet topped with grilled onions, a slice of American and Swiss-style cheese, mayo-onion sauce, and sweet mustard. The Chocolate Malted Crunch Shake is made with vanilla ice cream, bittersweet chocolate syrup, and chocolate-covered malt pieces.

    "We live in a very hectic, technological age," said Michelle Vespa, Jack's director of menu marketing and innovation, in a statement. "Foods like patty melts and malts not only remind consumers of simpler times, but they also provide a sense of comfort and a feeling of home."

    The Sourdough Melts are available for a suggested price of $2.99 with a beef patty and $3.49 with a chicken fillet. The Chocolate Malted Crunch Shake is available for a suggested price of $1.99 for a small, $2.29 for a medium, and $3.29 for a large.

    The chain is also offering a special Diner Melts Combo that features a Sourdough Melt, Chocolate Malted Crunch Shake, and an order of the chain's new Natural Cut Fries.

    News and information presented in this release has not been corroborated by WTWH Media LLC.