Jamba Inc. today announced consumers will soon be able to bypass the line at stores nationwide by using the new Jamba mobile order-ahead app. The new smartphone tool, designed to meet the needs of today’s time-constrained consumer, will be available by mid-November on the Jamba Juice app and will be supported by over 600 Jamba stores across the U.S.
The Jamba mobile order-ahead app will reduce wait times for guests and continue the brand’s ongoing commitment to enhance the in-store experience. The company continues to remain ahead of the curve in the use of technology as consumers increasingly turn to mobile technology for their retail transactions.
“The nationwide launch of the order ahead app will allow Jamba to compete effectively for the on-the-go consumer in the QSR space where consumers increasingly engage with brands on different platforms at different stages of the path to purchase,” says Julie S. Washington, Jamba chief marketing and innovation officer. “Mobile has become a part of doing business that guests expect from Jamba, and the mobile app will provide us with additional data about app users and their purchase behavior which will enable us to provide more targeted messaging and drive increased revenue.”
Digital commerce in the Jamba mobile order-ahead application was developed by Olo, a leader in online ordering.
"We are thrilled to help Jamba Juice bring digital hospitality to their loyal guests," says Noah Glass, founder and CEO of Olo. "Mobile restaurant customers love the ease of ordering and paying for their favorite orders in a few taps on their smartphone."
The Jamba app was launched earlier this year. Mobile order-ahead is one of several new features Jamba plans to incorporate during the following year.