Jamba Juice, the category leading smoothie brand with more than 800 franchised and company-owned locations worldwide, is gearing up for a big expansion push in Houston
With eight stores currently operating in the area, the most recent of which opened in December of 2016, the Dallas-based franchise is planning to open as many as 15 new area locations over the next five years.
“From day one, Jamba Juice has been focused on creating healthy, delicious products that closely align with our customers’ goals of leading healthier lifestyles. We have products that appeal to consumers wherever they are on their healthfulness journey. From just beginning to more sophisticated preferences,” says president and CEO Dave Pace. “We are thrilled to be expanding our market share and bringing more of the fresh fruit and vegetable goodness of Jamba to the Houston community.”
Jamba Juice’s mission is to inspire and simplify healthy living by providing a wide variety of nutritious, delicious, convenient, freshly prepared menu selections. The menu offers beverage choices for every palate, featuring an array of smoothies and freshly squeezed juices, which are made-to-order with whole fruits and vegetables. Other options include wholesome smoothie bowls, egg white breakfast sandwiches, items for kids, and a variety of baked goods and healthful snacks.
“We’ve spent nearly 30 years building a brand consumers know and trust. It’s also a brand people are excited to incorporate into their healthy, active lifestyles. Take for example, the more than 250 million servings of fruits and vegetables we serve each year,” says Pace. “We’re all about making a difference in the communities we are part of by sharing healthfulness.”
The Houston area expansion will be achieved exclusively through franchising, with the stores featuring Jamba Juice’s new store design, characterized by new technology, digital menu boards, modern colors and contemporary elements. “It’s a blend of everything our guests already love about Jamba, upgraded with a modern, elevated atmosphere,” adds Pace.
Beyond the new store design, some of the locations will also feature Jamba Juice’s new drive-thru format, which creates greater accessibility and convenience, as well as an increase in customer traffic.
“Our iconic brand is a perfect blend of premium product, exceptional in-store experience and enthusiastic team members,” says Loren Bontrager, Jamba Juice’s Director of Franchise Business Development. “We have grown by partnering with like-minded entrepreneurs and we’re continuing to look for individuals driven to build a business that helps people in their communities get on the path towards a healthier, more vibrant life.”
Including a franchise fee of $35,000, the initial investment for a Jamba Juice ranges between $236,100 and $501,800—lower than the average food franchise investment.