Jamba Inc., a leading health and wellness brand, announced that Rachel Phillips-Luther will join Jamba Juice as chief marketing officer, effective August 9. Phillips-Luther will report to president and CEO Dave Pace and will be based in the Jamba Support Center when it relocates to Frisco, Texas.

Phillips-Luther brings a deep understanding of the restaurant industry and a history of energizing brands. She most recently served as chief marketing officer with Zoës Kitchen, where she led the comprehensive repositioning of the brand and contributed to its successful IPO, which was a top performing Consumer IPO of 2014. Her understanding of the consumer and ability to leverage content to elevate emotional equity of both the team and guest contributed to her success in the role. Prior to her role at Zoës, she served as vice president of marketing with FHRG Inc. and vice president of marketing and brand innovation with Kona Grill. She also previously held leadership roles at ROMACORP and Sambuca Restaurants.

“I am delighted to have Rachel join the Jamba team,” says Dave Pace, president and CEO of Jamba Juice. “Rachel brings tremendous energy and an instinctive understanding of the consumer. Coupled with a strong history of success in developing brand strategy and innovation, Rachel has proven her ability to shape brand architecture and develop consumer campaigns that consistently deliver impressive financial results. Additionally, she has a reputation of developing dynamic teams, which will play a critical role as we complete our transition to Texas and expand the marketing discipline at Jamba.”