Jamba Juice (NASDAQ:JMBA) is encouraging fans to rethink breakfast with the introduction of its Better Start. Better Day Campaign.

Highlighting the better-for-you breakfast menu items Jamba Juice offers, the campaign will focus on products that suit each customer’s individual needs including Hearty Start, Power Start and Balanced Start meal suggestions. Additionally, Jamba Juice will unveil its first-ever hot coffee offerings including made-to-order boosted Coffee Hot Blends and fresh, organic coffee—brewed by the cup, in select locations.

The company is also offering an oatmeal selection at breakfast. Slow-cooked, steel-cut, and served with a choice of three real fruit toppings including fresh banana, apple cinnamon, and blueberry/blackberry plus brown sugar crumble, Jamba Juice oatmeal is targeted to on-the-go customers.

Jamba Juice’s freshly blended–to-order fruit smoothies are made with real whole fruit and all-natural fruit juices and are available in a variety of sizes and options to accommodate every activity level and health objective.

The Protein Berry Workout Smoothie with whey protein boost and other Blended With a Purpose (pre-boosted) smoothies, like Strawberry Energizer, The Coldbuster, and Acai Super Antioxidant are targeted to health-conscious consumers.

For a nutritious, well-balanced meal all in one cup, there’s Jamba Juice Ideal Meals. Made with either soymilk or yogurt and topped with real, whole fruit, organic granola, and fresh bananas, Jamba Juice Ideal Meals are a source of protein and fiber and contain 2 servings of fruit in one 16 oz. size.

Providing fans for the first time ever with a beverage that is widely consumed and part of many peoples’ daily morning ritual, Jamba Juice coffee Hot Blends are uncomplicated and made-to-order. Available in delicious, bold flavors—including Vanilla Coffee Whirl and Mocha Marvel—and blended with a choice of organic nonfat, 2 percent milk, or soy milk, Jamba Hot Blends beverages can be powered up with any Jamba boost. Jamba Juice will also offer organic hot coffee—premium, organic, all-natural coffee, brewed by the cup, upon order. Jamba Juice coffee is available in select Jamba Juice stores.

Breakfast, Menu Innovations, News, Jamba Juice