Industry News | July 24, 2012

Jamba Juice Offers to Slim Down Classic Smoothies

Jamba Juice Company continues to demonstrate its strong commitment to provide refreshing and great-tasting, better-for-you solutions with an all-new Make It Light option for its line of Classic smoothies in all of its stores. The Make It Light smoothies taste just as delicious as the original recipes but contain one-third fewer calories, sugar and carbohydrates.

Jamba Juice Make It Light smoothies are made with whole fruit and fruit juice and provide 1.5–2 servings of fruit in every 16-ounce size. Most of the flavors provide an excellent source of Vitamin C, which helps support the immune system.

"Jamba Juice has been a leader in supporting our fans' healthy, active lifestyles with innovative, great-tasting, and better-for-you beverages for over 20 years, so it is only fitting that we now offer the Make It Light option," says Julie S. Washington, senior vice president and chief brand officer, Jamba Juice Company. "We are excited to be in the business of providing a variety of convenient and delicious products to continue inspiring our customers to Live Fruitfully this summer."

Customers can choose from 10 delicious flavors, including:

  • Make It Light Strawberries Wild
  • Make It Light Mango-A-Go-Go
  • Make It Light Banana Berry
  • Make It Light Caribbean Passion
  • Make It Light Orange-a-peel
  • Make It Light Peach Pleasure
  • Make It Light Aloha Pineapple
  • Make It Light Strawberry Surf Rider
  • Make It Light Pomegranate Pick-Me-Up
  • Make It Light Razzmatazz

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