Jamba Juice outlined the latest details of its comprehensive eco-sustainability strategy today.

Spearheaded by CEO James D. White, the new initiatives build upon the company’s track record over the past two years of reducing waste, introducing recyclables, and utilizing more organic ingredients.

“We are extremely pleased to announce our latest green initiatives as we continue to build upon our work,” says James D. White, CEO of Jamba Juice.

Among the other initiatives to launch at Jamba is the test phase of an electricity reduction project designed to cut energy usage at store locations by an estimated ten percent. The company is also helping to develop best practices for energy conservation through its work with the U.S. Green Building Council on a pilot project to create two new LEED rating systems – LEED for Retail: New Construction, and LEED for Retail: Commercial Interiors. Currently, two Jamba stores are in the process of obtaining LEED Green Building Certifications.

“James, while at Safeway, was responsible for building O Organics into one of the nation’s largest organic brands. He has played a major role in bringing organic foods to customers and in helping to democratize the entire organic industry,” says Steve Hoffman, managing director of The Organic Center, a 501c3 non-profit organization that helps consumers, policy makers, researchers and the media understand the benefits that organic products provide to society.

“As one of our board members for the past three years, James has been a key figure in supporting The Organic Center’s overall mission and we are excited for the vision he brings to Jamba in leading its sustainability initiatives.”

Other Jamba green initiatives include the introduction of more environmentally friendly packaging for its products and the launch of several optimization programs to reduce waste.

Among the environmentally friendly packaging improvements are new cup carriers, oatmeal cups and lids, breakfast clear cups and lids, spoons and napkins that are made from recycled material. Jamba has reduced the amount of corrugated cardboard used for bulk shipping, reduced labeling requirements and reduced freight resulting in lower fuel emissions.

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