The products will launch in the US during the second quarter of 2008 and will include two distinct product offerings: Smoothies, a blend of natural ingredients like real fruit and a splash of low-fat milk, and Juicies, a lighter blend of fruit with a splash of non-fat milk. These products, which have been under development for more than a year, will include Jamba’s signature line of healthy vitamin and mineral boosts and meet both companies’ high standards for healthiness, taste and quality.
“We are extremely excited to announce this partnership with Nestlé. This is a tremendous opportunity for Jamba to grow brand awareness and increase the accessibility of Jamba products beyond the four walls of our stores,” said Paul Clayton, Chief Executive Officer of Jamba Juice. “By teaming with Nestlé, we can make it easier for our customers to enjoy the healthy products served in our stores for the past 17 years.”
“Partnering with Jamba Juice to create these ready-to-drink Smoothies and Juicies is a wonderful opportunity for us to meet our consumers’ needs for healthy and fun beverages,” said Rob Case, President, Nestlé USA Beverage Division.
The five times weekly e-newsletter that keeps you up-to-date on the latest industry news and additions to this website.