Jamba Juice, a category leading smoothie brand with more than 900 franchised and company-owned locations worldwide, is gearing up for a big expansion east of the Rocky Mountains, specifically the east coast. The Frisco-based franchisor will open its newest east-coast area location in Annapolis this winter.

The store will be owned and operated by Alex Estill a 29-year old native of Annapolis who has spent his entire career in the real estate industry. Ultimately Estill would like to open as many as 10 more stores in the coming years.

“I am very excited to team up with Jamba Juice and bring such a renowned brand to my hometown,” said Estill. “It has been a long-term goal of mine to open a franchise, and after extensive research in the subject I know I have found the best brand to represent in Jamba.”

Jamba Juice’s mission is to inspire and simplify healthy living by providing a wide variety of nutritious, delicious, convenient, freshly prepared menu selections. The menu offers beverage choices for every palate, featuring an array of smoothies and freshly squeezed juices, which are made-to-order with whole fruits and vegetables. Other options include wholesome smoothie bowls, egg white breakfast sandwiches, items for kids, and a variety of baked goods and healthful snacks.

“As we continue to expand our presence on the east coast, it’s crucial to find the right franchise partners who are not only experienced in business, but are excited to promote the Jamba Juice brand,” says Loren Bontrager, Director of Franchise Business Development. “We couldn’t be more happy about this partnership. Alex is a hardworking individual with whom we share the same values. He will play an instrumental role in further establishing our brand in the marketplace.”

“The east coast expansion will be achieved exclusively through franchising, with the store featuring Jamba Juice’s new store design, characterized by new technology, digital menu boards, modern colors and contemporary elements. “It’s a blend of everything our guests already love about Jamba, upgraded with a vibrant, elevated atmosphere,” added Bontrager.

This Annapolis-area push comes on the heels of the company’s recent announcement to re-energize its franchise program and cover the country in a more balanced way. Today, the majority of Jamba Juice’s more than 900 stores nationwide operate west of the Rocky Mountains.

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