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“Our product is 210 calories, offers more real fruit, 100 percent natural ingredients, contains no high-fructose corn syrup, and has no added sugar. We do all that while never sacrificing Jamba’s great taste,” says Paul Coletta, Jamba’s senior vice president of brand development. “At $2.95, the Orange Refresher is a great value.”
Consumers will be invited to buy this or any smoothie and receive a second smoothie for free, with a valid on-line coupon, which will be distributed electronically and also available at www.jamba.com. The coupon will be valid from July 17, 2008 through July 30, 2008. Jamba will also offer a summer loyalty card to all customers to reward more frequent visits, from July 24, 2008 through September 21, 2008.