Jamba Rolls Out New Breakfast Items

    Industry News | April 15, 2021

    Jamba launched new breakfast items include two Handwiches – Jamba's take on the classic breakfast sandwich designed to pack flavor into a small package to fit in one hand for eating on-the-go – and a Veggie Egg Bake.    

    IMPOSSIBLE Handwich (SRP $3.79): With IMPOSSIBLE Sausage Made From Plants, and made for people who love and crave meat, with fewer calories and less fat than traditional sausage. Crafted with your busy lifestyle in mind, each handwich is layered with melty white cheddar cheese between toasted sprouted grain buns, boasting 12 grams of protein and only 220 calories

    Classic Sausage, Egg & Cheese Handwich (SRP $3.49): Made with all-natural pork sausage, egg, and melty white cheddar cheese layered between toasted sprouted grain buns. The perfect size for a grab-and-go breakfast whether at home or on the move, each handwich has five layers of deliciousness that pair perfectly with your smoothie or juice. An excellent option for kickstarting your day, it's packed with 12 grams of protein and contains 320 calories. 

    Spring Veggie Egg Bake (SRP $3.99): Light, fluffy and bursting with red bell peppers, spring leeks, and artichoke hearts. Under 200 calories and free of gluten ingredients, it's a portable good source of protein and calcium to help you stay on track.

    "At Jamba we pride ourselves in offering our guests a wide selection of menu items that meet all lifestyles," says Danielle Fisher, Vice President of Marketing at Jamba. "For years we've been a go-to morning stop with our freshly blended smoothies, juices, and bowls. Now, the IMPOSSIBLE Handwich, featuring delicious sausage made from plants, along with our Classic Handwich and Egg Bake, deliver guests flavor-packed, hand-held options that bring even more variety as they kickstart their day."

    In addition to uncovering how Americans really feel about their current "commute," Jamba set out to discover insights around how months of working and schooling-from-home impacted breakfast habits:

    - 64% say they still don't have time for breakfast even though they're staying home, and more than half skip breakfast four days or more in a typical week.

    - More than 80% feel less productive on days they've skipped breakfast, and 71% say it's important to have a fulfilling breakfast before a big meeting or test.

    - 61% are bored with all of their home-made breakfast options, with 44% having cereal on a typical day.

    - Two in three wish they could get delivery from their go-to breakfast spots they used to frequent while commuting, and 44% look forward to buying breakfast sandwiches once they commute again.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.