JAMCO Interests LLC (JAMCO) announced today the additional role for Operating Partner Sherif Mityas as the new BRIX Holdings President. In addition to his role with the JAMCO portfolio group, Mr. Mityas will now also have overall leadership for the BRIX Holdings’ brands including Red Mango, Orange Leaf, Smoothie Factory, SouperSalad and RedBrick Pizza. 

Prior to this role, Mr. Mityas has held various executive positions in consulting and the retail-restaurant industry sectors most notably as the Chief Experience Officer for TGI FRIDAYS and as the Chief Executive Officer for Hollywood Video/Movie Gallery. Mr. Mityas holds numerous academic degrees, including a BS in aerospace engineering from Boston University, a MS in mechanical engineering from Rensselaer Polytechnic Institute, and a MBA from Northwestern’s Kellogg School of Management.

John Antioco, Founder, Managing Member of JAMCO, says, “When we expanded the JAMCO portfolio at the end of 2020, our vision was to first integrate our new acquisitions into our system of restaurant expertise, while also laying the foundation to build each of our brands. This expansion of Sherif’s role is important to our success as we continue to bring a successful portfolio of attractive franchised restaurant concepts to market. In his dual role, he will not only help support our acquisition strategies for new brands, but drive the growth of both existing and future concepts for the benefit of our shareholders and franchise partners. We are confident his expanded leadership responsibilities will deliver outstanding growth in our portfolio moving forward.                                                                                                  

Craig Erlich, Friendly’s President and CEO, who has led BRIX Holdings for the past five years, has been instrumental in helping us navigate through unprecedented challenges over the past couple years and will continue to focus his efforts on building our largest brand, Friendly’s restaurants. Craig will also remain as an advisor to the BRIX Holdings board.”

“I’m thrilled to be able to add the BRIX brand portfolio to my responsibilities,” sats Sherif Mityas. “We have an exceptional group of brands, corporate team members and franchisees that will help drive our growth and success as we re-imagine our brands for today’s consumer.”

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