Industry News | October 5, 2009

Japanese Concept Breaking Out

Sarku Japan announced that it is taking its Teriyaki and made-to-order sushi from mall food courts to the streets with a new store-front Teriyaki and Sushi Express concept and restaurant franchising opportunity. Touting the new brand promise “Fresh Happens Here,” Sarku chefs prepare made-to-order sushi and signature Teriyaki recipes on a Teppanyaki grill, fresh for guests to enjoy.

“Japanese food is now the mainstream, and Sarku Japan exemplifies one of today’s hottest restaurant franchising trends,” says Ben Kitay, president of Sarku Japan. “Even in this tough economy, Sarku Japan has driven same store sales growth of 5 percent, because we offer great value, healthy choices, and a delicious alternative to fast food. We are really in the sweet spot for growth.”

According to Kitay, area developers and single unit franchisees are invited to tap into the growing market for Asian quick-serves by investing in a Sarku Japan franchise. The first new store-front Teriyaki and Sushi Express, a corporate store, debuted in the Boston suburb of Woburn, Massachusetts, last year. The first franchise will open in September in Champaign, Illinois, and four new locations are identified and under way in New York City, Washington D.C., and Los Angeles.

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