Meeting consumer demand for healthier and innovative beverages with clean label ingredients, Javo Beverage introduces new lemonade-based energy drinks and premium flavored iced teas for the foodservice industry.
Now available for foodservice outlets, Javo's new energy lemonades answer the call for the most sought-out attribute in functional beverages, energy, while also providing the added benefit of mental focus. Each 12-ounce serving contains 100 mg of natural caffeine and 100 mg of natural L-theanine and is in trending flavor profiles of pomegranate pineapple, peach honey, and blackberry lemon.
"Our energy lemonades are different from anything on the shelf, we're thinking outside of the can to benefit our foodservice operators," says Chris Johnson, executive vice president of sales and marketing at Javo Beverage. "We offer a hand mix format that delivers flexibility in menu development and the ability to own the beverage at the restaurant or brand level."
Johnson said the company leveraged data from Datassential that shows 80 percent of consumers are interested in functional beverages when determining how to expand its beverage options. "Javo is also introducing three new iced tea flavors to reinvigorate category sales, which have been declining for several years in the foodservice sector," Johnson says. "We recognize that the long-term success of the iced tea category lives in flavor innovation and leaning into the healthy halo of tea to attract younger consumers to the category."
Javo's new iced tea flavors feature black tea from Argentina and Indonesia and hibiscus tea and include an emerging flavor, Blood Orange, a mash-up of on-trend tropical flavors, Mango Guava, and a herbal flavor, Peach Ginger Hibiscus. A recent Datassential menu pricing study revealed that premium flavored iced teas yield a higher median price point compared to traditional, unflavored iced teas.
"We see more and more younger consumers demanding a wider variety of beverages, even replacing alcoholic beverages with non-alcoholic options," Johnson says. "Our new products are focused on filling the gap on beverage menus while helping our foodservice operators attract those younger consumers and add profits to their bottom line."
Long known for its premium cold brew coffee extracts, Javo recently joined the Florida Food Products family, which has given them access to a portfolio of all-natural flavors, nutritional inclusions and unique formulation capabilities. Javo's new beverages will be stocked at Dot Foods in 6/32-ounce bottle cases with a 5:1 concentration. They are ambient, which allows for easy storage and use with bubblers, tea urns, or handcrafting individual drinks. Javo also offers a complete line of in-store eye-catching point-of-sale materials to help operators drive trial and sales.