Industry News | October 19, 2005

Javo Beverage Launches Dispensed Specialty Ice Tea and Coffee Drinks in 10 Flavors

Javo Beverage Company, Inc. announced today the launch of an extensive line of ready-to-dispense specialty iced coffee and tea beverages in 10 popular flavors.

Using a unique system that will dispense iced coffee, iced tea and latte beverages from the same equipment, the Javo line will offer convenience stores, quick service restaurants and other high traffic establishments drinks that customers can prepare themselves in beverage sections just like fountain soda.

"Iced coffee and blended drinks are an extremely popular $3 billion business," Gary Lillian, Javo's president, said in a press release. "Our new ready-to-drink blended beverages are Barista quality, with no waste and high profit per drink." The line will be unveiled at the National Association of Convenience Stores annual meeting in Las Vegas in November.

Lillian said that Javo has captured the core varieties of a specialty coffee shop and made them available in a convenient dispensing format. Flavors include: mocha latte, espresso latte, caramel latte, iced dark roast coffee, black raspberry iced coffee, lemonade green tea, chai latte, green tea latte, unsweetened iced tea and iced tea with Splenda®.

"We have tested the product at hundreds of convenience stores with amazing results," said Lillian. "Traffic was strong all day, but there was a noticeable bump at off-peak hours, and during warm summer months 18-24-year-old demand swelled."

The dispensed cold drink program is designed for quality operators with high traffic who want to keep sales high without adding additional staff to dispense the popular drinks. Hotels, hospital cafeterias, gas stations, fast food restaurants, donut and bagel shops, and sports and recreation venues, as well as the more than 130,000 convenience stores can now deliver the complete menu of a coffee shop with the touch of a button.

All the new products are made with gourmet fresh brewed coffees and teas. They are available in one-gallon dispenser packs that fit commonly available cold drink dispensers, including those from Bunn and Cornelius. Sanitation takes minutes -- push the button and walk away.

According to Tea & Coffee Trade Online, " drinking jumped sharply in dayparts other than the most traditional, breakfast and dinner -- up from 18 to 23% between breakfast and lunch, from 7 to 10% at lunch, from 9 to 15% between lunch and dinner, and from 9 to 11% after dinner." It was also noted that there is a $1.16 profit from iced tea for one customer.

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