Jeb Bush, former Florida governor and brother of 43rd President George W. Bush, will give the keynote address during United Fresh 2010, the annual gathering of the United Fresh Produce Association, on April 20, 2010.

Governor Bush’s address, “Leading in a Climate of Change,” will explore how to manage through change, with an inspirational view of how to achieve success when surrounded by doubters saying it can’t be done.

The former governor’s address is a key part of United Fresh 2010’s theme of “Winning is Everything,” which showcases the skills, products, and technologies needed to build and maintain a successful, winning produce business as the entire industry continues its economic recovery.

“Mr. Bush has had a long track record of successes in the face of various economic uncertainties,” says United Fresh President and CEO Tom Stenzel. “Attendees to this year’s show will benefit greatly from the former governor’s message of progress and prosperity as we emerge from our recent economic issues.”

Bush was a two-term leader of one of the nation’s fastest-growing and most powerful agricultural states, forging progress in education, business development, tourism, and agriculture despite being buffeted by pressures in the economy, environmental needs, and the state’s population throughout his tenure. Today, Bush heads the Foundation for Educational Excellence, working to reinvent public education in the U.S. for future global competitiveness.

New features at United Fresh 2010 include a Food Safety & Research Pavilion showcasing food safety solutions for growers and retailers, and the Global Conference on Produce Sustainability, presented immediately following United Fresh 2010 by the United Fresh Research & Education Foundation through its new Center for Global Produce Sustainability.