The wait is over in North Carolina as the category-defining concept, Jeremiah’s Italian Ice, has announced it is heading to the Tar Heel State. After building a cult-like following in its home state of Florida, Jeremiah’s launched its hotly-anticipated franchise opportunity in 2019, leading to its first development deal in North Carolina.
The 23 year old brand plans to bring five locations to the Asheville region over the next few years. Local franchisees Randy, Elizabeth and Caitlin Olson have signed for three units in the area.
Since launching their franchise opportunity in spring 2019, Jeremiah’s has sold more than 70 franchise locations across 4 states, including North Carolina. The brand is looking forward to becoming a top-rated fan-favorite throughout the region just as they have in the Sunshine State.
“We are so excited to give the people of Asheville their first taste of Jeremiah’s Italian Ice,” says CEO and founder, Jeremy Litwack. “Our treats deliver a creamy, smooth and decadent flavor experience that is sure to satisfy. In addition to our refreshing menu offerings, our commitment to our Five-Star Customer Service standards is integral to the Jeremiah’s brand experience. Every customer is served with a genuine smile that encourages people to come back again and again. Randy, Elizabeth and Caitlin are ideal ambassadors for our entry into the Asheville community as they embrace our culture and align with the Jeremiah’s Core Values - Cool. Bold. Vibrant. Genuine. Generous. Strategic.”
Founded in 1996 and franchising since late last year, Jeremiah’s frozen treats has swept across Florida and gained a loyal customer base of consumers. Each store boasts an upbeat atmosphere full of bright colors and offers over 40 flavors of indulgent high-quality Italian Ice, as well as creamy Soft Ice Cream. A synthesis of these two core products, the Jeremiah’s Gelati is the showcase of the menu with layers of Italian Ice swirled with thick, homemade Soft Ice Cream, offering nearly limitless flavor combinations.
In addition to being the place to go for delicious frozen treats, Jeremiah's prides itself on becoming a community touchstone everywhere they go. Lines regularly wrap around the stores signaling to each and every passersby that it’s the place to be.
“We've catered birthdays, weddings, sporting events and just about any type of event you can imagine,” adds Litwack. “Our locations have been the sites of marriage proposals, anniversary dates and after school hangouts. We have been grateful for the opportunity to become a community hub at each of our locations. Our fans know that when they're here, they're Living Life to the Coolest.”
This latest agreement comes at a time when Jeremiah’s is poised to become the premier frozen dessert franchise of the new decade. In the eight months since launching its franchise opportunity, Jeremiah’s has already sold more than 75 franchises to more than 30 franchisee groups, including its first out of state locations in Arizona, Georgia, North Carolina and Texas. Among the signed development agreements, 20 are multi-unit contracts, and the brand is on track to have 100 stores open or in development in the next two years.
Pivotal Growth Partners (PGP), a holding company that partners with emerging brands and hosts a deep bench of experience and expertise in the Franchising sector, is working with Jeremiah’s to facilitate nationwide growth. Initial expansion plans target the Southeast, including Florida, Alabama, Louisiana, Mississippi, Georgia, North Carolina, South Carolina, Tennessee, Arizona and Texas.
“Jeremiah’s rapid growth is impressive, but not surprising,” says PGP co-founder Cameron Cummins. “It’s a concept that everyone wants to get behind not only because it is revolutionizing the $28 billion frozen dessert industry but because it has an undeniably positive and innovative culture from the top down.”
Including a franchise fee of $30,000, the initial investment for a traditional Jeremiah’s location is from $221,105 - $486,618. A kiosk/co-brand location includes a franchise fee of $15,000 and the initial investment ranges from $98,775 - $202,290.