Global Franchise Group, the strategic brand management company and franchisor of Great American Cookies, Pretzelmaker, Marble Slab Creamery, and Hot Dog on a Stick, named Jeremy Roy Executive Vice President of Hot Dog on a Stick. Roy, a 13-year franchisee of Great American Cookies and founder and former CEO of Dough Rollers LTD, a franchise entity of Great American Cookies and Pretzelmaker with 21 high performing locations, will lead the iconic brand as it continues to grow through franchising. Hot Dog on a Stick is known for its fresh, made-to-order hot dog on a stick products, hand-stomped natural lemonade, smiling customer service and its iconic bright striped uniforms.
Over his 13 years as a GFG franchisee, Roy won multiple awards including Rookie of the Year, Franchisee of the Year (three times), Highest Sales Increase for multiple locations, and Highest Volume Store in the Great American Cookies system several years in a row. He started his career at 19 managing Great American Cookies in Alexandria, LA and also spent time as a District Manager. In 2016, he exited Dough Rollers LTD but still has stake in Royal Dough Bakers, another Great American Cookies franchise entity he founded in 2012.
“Hot Dog on a Stick is showcasing strong success and has shown system-wide Same Store Sales growth each year since GFG’s acquisition of the brand in 2014. To build on our strong foundation, we wanted a dynamic leader to help us drive brand growth,” says Chris Dull, President and CEO of GFG. “Jeremy, being one of our highest performing multi-unit franchise owners, is the perfect fit for this position as he understands the mechanics of franchisee profitability, the value of simple operations, and what it takes to build successful stores.”
“As a franchisee, I’ve always been attracted to the simple concept and iconic brand identity of Hot Dog on a Stick,” says Roy. “Stores are easy to operate with a straight forward menu, a low labor model and low food costs. Not to mention the energy and fun of Hot Dog on a Stick is off the charts. There is a lot of opportunity with this all-American brand and I look forward to continuing and building off the momentum GFG has made in operating and franchising the Hot Dog on a Stick concept.”
