Industry News | July 11, 2012

Jersey Mike’s Celebrates Non-Profits with Inspirational Cups

Jersey Mike’s Subs, known for its commitment to making a difference in the communities it serves, will educate and inspire tens of thousands of customers nationwide while boosting the visibility of deserving non-profit organizations with 22-ounce special messages on millions of its beverage cups.

Fifteen different stories highlighting Jersey Mike’s charitable partners will all be available on cups in Jersey Mike’s locations throughout the nation. Among the featured charities are national organizations such as Wreaths Across America and Susan G. Komen for the Cure as well as local ones such as Helping Hand Home for Children in Austin; Bert’s Big Adventure in Atlanta; and Seattle, Chicago, and Cincinnati Children’s Hospitals. Each story will appear on 400,000 cups.

To read each of the 15 different stories as well as those from 2011, click here (scroll down, right side).

“It’s like reading the cereal box over breakfast–we hope our customers will read our latest cup series with these touching stories from our partner organizations while eating their subs and understand that they can make a difference too,” says Jersey Mike’s Founder and CEO Peter Cancro. “We know these cups will be a hit because our customers prove to us time and again when they support our fundraisers that giving back matters as much to them as it does to us.” 

Each cup will feature the statement “Giving…Making a difference in someone’s life,” a sentiment that Jersey Mike’s takes to heart. Jersey Mike’s selects franchise owners who not only share the company's commitment to quality products and exceptional customer service but also a dedication to supporting the local community and being active where it is needed most. In 2011, locations throughout the country raised more than $2 million for worthy local charities and distributed more than 200,000 free sub sandwiches to help numerous causes.

“When we give back to our local communities, everyone benefits,” Cancro says.

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