Listening to customer feedback, Jersey Mike’s Subs, known for its fresh sliced/fresh grilled subs, has enhanced its app, creating a more streamlined customer experience.
Navigation has been improved, and new features added such as the ability to schedule an order for pickup. Customers can enjoy mobile ordering, locate their closest store, connect to catering, get directions, check their Shore Points balance, search for nutritional information, and even give instant feedback by submitting a mobile comment card.
Graphically, the app reflects the brand look—clean and modern while still reinforcing the company’s Jersey Shore heritage through crisp beach and surfboard images.
The app is tied to one simplified account called MyMike’s™, with everything under one login, including texting, email club, Shore Points Rewards, and payment methods.
MyMike’s offers loads of benefits including:
For a limited time, new or existing users can download the app, available for iPhones and Androids, log in to their MyMike’s account, and, after their first in-app sub purchase, receive 72 points, the equivalent of a free regular sub.
“Today, the majority of our web traffic comes through mobile,” says Rich Hope, Chief Marketing Officer, Jersey Mike’s Franchise Systems, Inc. “We continually work to streamline the customer experience through our digital offerings so fans get a fresh, high-quality sub sandwich the way they want it, and earn rewards along the way.”
Jersey Mike’s is launching a national app download marketing campaign across all digital channels, as well as in-store signage.