Jersey Mike’s Subs is expanding on its “A Sub Above” marketing platform, which has helped drive positive sales for the brand since 2014. The new campaign, called “Moments,” launches nationally and shines a light on the human side of Jersey Mike’s as they help customers overcome “we’ve all been there” moments, one sub at a time. The campaign was created by Jersey Mike’s longtime agency of record, Planet Propaganda.
With a series of :30 and :15 spots running on CBS, NBC and ESPN, along with buys on Hulu, Pandora and Spotify, the creative employs humor to showcase people taking on life’s little challenges, and how Jersey Mike’s is there to help offer a solution. Whether providing an app to help someone who’s stuck in line cut to the chase, or offering delivery for the parent that needs more quality time with their kids at the end of a crazy day, or simply bringing some relief in the way of lunch to an otherwise dismal boardroom sitting through a PowerPoint presentation, “Moments” aims to celebrate Jersey Mike’s ability to help people make the most of relatable, daily life situations.
The campaign will run throughout the summer. A selection of the TV spots can be viewed on Youtube.
“Research shows that 70 percent of our subs are eaten outside our four walls,” says Rich Hope, chief marketing officer, Jersey Mike’s Franchise Systems, Inc. “We are using relatable scenarios like the end-of-day running from dance class to hockey practice, or participating in a boring meeting, to show how Jersey Mike’s can help turn these moments into something special.”
The commercials highlight the company’s third-party delivery option with UberEats, its new No Antibiotics Ever pork products, and its convenient app.
Started in 1956, Jersey Mike’s now has more than 2,000 locations open and under development nationwide. Jersey Mike’s was named No. 1 Most Admired Fast-casual Brand in QSR’s 2019 Reader’s Choice Awards.