In addition to consumer interest, technology is transforming third-party delivery into standard fare. Jersey Mike’s Subs, known for its fresh sliced/fresh grilled subs, recently partnered with Uber Eats on a smooth integration with the sub company’s proprietary POS. This integration has already led to improved standardization, operational efficiency and cost savings.
“Previously, an order would come in and it had to be entered manually into the POS, which was time-consuming and provided an opportunity for error,” says Scott Scherer, Chief Information Officer, Jersey Mike’s Franchise Systems, Inc. “Once we learned Uber Eats could integrate with our POS, we jumped on it.”
Years ago, Jersey Mike’s built its own proprietary POS and tech stack, an uncommon practice in the restaurant industry, yet one that ensured a quick and easy integration with Uber Eats.
“At Uber Eats, we’re focused on helping restaurants grow and reach new customers. We want to make it as easy as possible for restaurants to integrate their existing technologies into ours to leverage the power of our platform,” adds Wendy Lee, Product Management Lead, POS Program, Uber Eats. “With Jersey Mike’s proprietary POS, we were able to turnaround the integration within four weeks—it was very impressive.”
Jersey Mike’s went live in late October and, in just two months, more than 1,225 restaurants have been integrated, with more to come. On average, each Uber Eats delivery is completed in less than 30 minutes.
“Through this integration, we were able to quickly double the number of stores on the platform,” says Ed Basch, director of business intelligence, Jersey Mike’s. “This makes it easier to onboard new stores—all they have to do is sign up and Jersey Mike’s tech team does the rest for them.”
In addition to the ability to quickly and seamlessly scale up, the POS integration ensures accurate sales and inventory reporting. It also improves consistency. The integration now allows for a standard menu across the brand. For instance, if Jersey Mike’s introduces a limited-time-only offer, this can be added to the POS and it will automatically show up on Uber Eats’ menus nationwide.
To further introduce the option of having their favorite sub sandwich delivered to their door, Jersey Mike’s is launching a national promotion this winter through Uber Eats. From January 10–16, customers ordering $20 or more through Uber Eats will receive $10 off their order with the code SUBS19. The offer will be promoted via TV, radio, digital and social media outlets.
Jersey Mike’s has more than 1,500 locations open and under development nationwide. Last year, the company opened 173 new locations and achieved a 6 percent same-store sales increase.