Industry News | October 31, 2017

Jersey Mike’s Study: Americans Love Their Subs

Jersey Mike’s Trend Tracker survey of 52,898 individuals revealed some surprising sandwich eating habits. Jersey Mike’s Subs, known for its fresh sliced/fresh grilled subs, rolled out the survey, designed to capture a slice of American life, in honor of National Sandwich Day on November 3.

In celebration of National Sandwich Day, Jersey Mike’s is offering a $2 Off Any Regular Sub Coupon to its email club members and fans on social media (Facebook, Instagram and Twitter), valid November 3 and 4. The company proclaimed November “National Sub Month,” and will run a contest each day on social media for entrants to win prizes from gift cards to T-shirts.

Jersey Mike’s Trend Tracker: America’s Sandwich Eating Habits

Americans Love Their Subs

  • 98 percent of respondents say they eat at least one sandwich a week.
  • Two out of five (39 percent) say they eat three or more sandwiches per week.

A Time To Crave

  • Three quarters of all respondents (76 percent) crave subs for lunch.
  • One in five (20 percent) say dinner is their preferred time for subs.
  • Forget cold pizza, a surprising 444 people crave a sub for breakfast.

It’s (not) a Wrap: Top 5 Sandwich Types

  • Sub sandwich (64 percent)
  • Grilled sandwich (11 percent)
  • Deli sandwich (11 percent)
  • Wrap (7 percent)
  • Club (7 percent)

To Share or Not to Share

  • 40 percent say they share their sub with their significant other.
  • Sharing with kids is the next closest option at a distant 11% percent
  • Savoring every bite: 44 percent say they don’t share their sub …
  • Unless they have 100 of their favorite subs, then …
  • Nearly three quarters (70 percent) would share them with a charity, police/fire departments or school/work colleagues.
  • 20 percent would throw an awesome party.

America’s Favorite Tailgating Sub from Jersey Mike’s

  • #13 The Original Italian (32 percent)
  • #7 Turkey Breast and Provolone (19 percent)
  • #8 Club Sub (17 percent)
  • #17 Jersey Mike’s Famous Philly (13 percent)
  • #6 Famous Roast Beef and Provolone (8 percent)
  • Other (11 percent)

Jersey Mike’s Trend Tracker gathered 52,898 responses between October 3 and October 5. The company emailed a $2 coupon to respondents and invited them to participate in the survey. Trend Tracker captures a slice of American life.

Started in 1956, Jersey Mike’s now has 1,500 restaurants open and under development nationwide.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.