Yesterday, Jersey Mike’s Subs opened its 50th store in the Los Angeles area in Hollywood, celebrating with a fundraiser to benefit Hollywood High School. The East Coast–style sub sandwich shop, with a rapidly growing following on the West Coast, opened its first California store in 2003 in Camarillo and now has 27 individual storeowners employing nearly 600 team members in the L.A. area.

This latest store, on the Hollywood Walk of Fame at Sunset & Vine, is the third for Jersey Mike’s owner and former TV producer and agent Lloyd Weintraub.

"Eight years ago, Dan Burrell, our L.A. area director and a former high school football rival of mine, convinced me that Californians would love the freshness of our subs sliced right in front of their eyes,” says Peter Cancro, founder and CEO of Jersey Mike's Franchise Systems. “Opening this Hollywood Jersey Mike’s store, our 50th in the area, indicates he was right.”

To commemorate the latest L.A. area grand opening, the new restaurant, located at 1517 Vine St. (just north of Sunset Boulevard), is hosting a five-day fundraiser from April 20 through April 24, with proceeds supporting Hollywood High School.  Anyone who has a fundraising coupon will receive a free regular size sub with a minimum $1 contribution. More than 10,000 coupons are being distributed throughout the community.

Jersey Mike’s celebrates another milestone this year: its 55th Anniversary.

Charitable Giving, Denise Lee Yohn: QSR's Marketing Guru, Fast Casual, Growth, Marketing & Promotions, News, Sandwiches, Jersey Mike's