Jersey Mike’s Subs is rolling out a new online promotion that encourages customers to go to the head of the line by placing their order in advance through the company’s mobile app or website. 

In addition to saving time, customers will receive 50 percent off their first online order when they create an account and place their first order from January 16 through February 17. Customers who use the promo code 50FIRST will also receive 25 percent off all additional online orders during the promotional period. 

Customers just need to set up an online ordering account through Jersey Mike’s website or app; place an online order for a fresh sliced and/or fresh grilled sub (or anything else on the menu); and then use the promo code 50FIRST.

First-time online orderers will instantly receive their 50 percent off offer. For subsequent orders, there is no need to reenter the code each time—the Jersey Mike’s system will automatically include the discount. 

Jersey Mike’s will also reward current online customers with 25 percent off any online purchases during the promotional period.