When Jimboy’s Tacos opened nearly 65 years ago as a food trailer on the shores of Lake Tahoe, CA, while simple in menu, creativity and authenticity were at the forefront of the brand. Today, not much has changed—as the brand continues to challenge the norm with innovation, viral secret menu items, and celebration, like National Burrito Day, April 4.
At 40 participating locations, viral foodies can celebrate the national day with $2.50 Bean and Cheese Burritos—a signature item, and the second most ordered item on the menu of the growing brand. The most ordered item on the menu is the Original Ground Beef Taco.
“When Jim “Jimboy” Knudson first created the brand, he set his signs on serving the best tasting taco on the planet,” says CEO Robert Andersen. “Today, that brand principal still exists. We are on a journey to give that experience to our foodie fanatics on every level of our menu—including our signature and secret burritos.”
In addition to perfecting the Original Ground Beef Taco, a staple that has not changed since it was first served in 1954, Jimboy’s has also earned viral popularity and social media fame for its Taquito Burrito, a signature grilled burrito stuffed with three taquitos, which has received over 32 million views on social media to date and garnered worldwide attention. The Taquito Burrito mash-up has led to many customer creations which are then posted on social media.
“Our customers like to pick their own ingredients, mix and match, be creative and create their own iconic dishes,” Andersen says. “We strive to create an experience that provides our guests choices and the freedom to be original. We like to keep it simple and everyone leaves happy.”
For more celebration of National Burrito Day, fans are encouraged to share their photos and experiences on Jimboy’s Tacos’ social media sites—including Instagram, which recently crossed the 100,000-fan mark.
A family-owned business, Jimboy’s Tacos got its start as a food trailer in King’s Beach, Lake Tahoe, CA in 1954, when founder Jim “Jimboy” Knudson made it his goal to pioneer the best tasting taco on the planet. Today, the almost 65-year-old brand has over 40 locations operating in California and Nevada.