Jimboy’s Tacos, Home of the Original American Taco, announced it has signed a franchise development agreement that will expand the brand’s presence in Southern California by 20 units. With the first opening slated for this winter, the new developments will be located throughout Orange County and surrounding areas, where the company currently operates two restaurants.
All American Taco Company (ATC), the franchise group leading the Southern California expansion, will open 20 Jimboy’s Tacos in cities including Huntington Beach, Brea and Costa Mesa. A household name in Northern California, Jimboy’s has been serving its famous tacos since 1954 and has earned a loyal following thanks to its signature menu item, the Original Ground Beef Taco. Made with fresh, never frozen, seasoned ground beef, hand grated American cheese, and crisp lettuce all encased in a crunchy stone ground corn tortilla that’s dusted with Parmesan cheese, the Original Ground Beef Taco is a one-of-a-kind flavor experience that fans crave.
“Our decision to partner with Jimboy’s Tacos was made easy considering the huge potential we see for the brand in Southern California. All it took was one bite of their original crispy taco to know Jimboy’s was something very special, and that I had to be a part of it,” says an ATC representative. “With a devoted following in Northern California, we’re eager to bring Jimboy’s Tacos to new guests across the southland because we’re confident they will fall in love with the signature Jimboy’s experience.”
Jimboy’s Tacos’ Southern California development is the first step in the brand’s strategic national expansion plans, with all new locations modeled around an updated prototype featuring a contemporary twist on 1950s car culture. The restaurant will incorporate retro design elements, natural wood, digital menu boards, historical prints, and stainless-steel attributes that mimic the food trailer from which the first tacos were served.
“While continuing to pay homage to our roots, we have elevated the brand and are focusing on what makes Jimboy’s one of a kind, our tacos,” says Bob Andersen, chief executive officer for Jimboy’s Tacos. “We’re proud to partner with All American Taco Company to introduce Jimboy’s Tacos to new guests throughout Southern California, and give residents the opportunity to experience for themselves why Jimboy’s has been in business for more than 60 years.”
Jimboy’s Tacos presents an attractive franchise opportunity for experienced operators looking to diversify their portfolio with an established brand on the rise. This includes development opportunities along the west coast as well as the Sun Belt states, which have been identified as prime markets for the Jimboy’s concept. From a real estate perspective, the smaller footprint allows operators the flexibility to build where others may not be able to. With a proven franchise business model perfected over the past 60 years, Jimboy’s continues to thrive within the popular taco segment with a unique, differentiated menu that has earned the brand an extremely loyal following.
Today, the company operates 38 locations throughout California and Nevada.
