Jimmy John’s unveiled a new campaign that shows how its “Sandwich Delivery Zones” turn Freaky Fast into a reality for customers. The campaign underscores the brand’s carefully mapped zones that take into account traffic and road patterns, while driving the speed limit, to ensure customers remain within five minutes of the store, so Jimmy John’s can deliver sandwiches Fresh When You Need It Fast. It comes on the heels of a major decision by the company to never use third-party services to deliver its sandwiches.
“We’re obsessed with getting our customers the fastest and freshest sandwich we can, whether in our stores or at their homes or work. Mapping our incredibly tight delivery zones means some people fall outside, but it also means a better sandwich for those we serve,” says John Shea, chief marketing officer at Jimmy John’s. “We want people to know why we have to draw a line when it comes to freshness, and with the new campaign, have some fun along the way.”
The company has a team dedicated to mapping out the delivery zones around each store and periodically checking to make sure they remain within five minutes of the store.† The process is the science behind delivering sandwiches to customers quickly, affordably, and as freshly as possible.
Jimmy John’s has been delivering high-quality sandwiches since opening its first restaurant in 1983, and plans to open more stores to get even more customers in sandwich delivery zones. Today, the company along with its independent franchisees, employs approximately 45,000 drivers at more than 2,800 locations across 43 states.
Their sandwich delivery zones are the focal point of their largest national marketing campaign to date. The campaign includes TV, digital, and out-of-home ads targeted to individuals within their delivery zones, celebrating those customers, and proving their obsession with delivering a Freaky Fresh sandwich.
“The edge of the zone can be an emotional place. But a line has to be drawn, for our customers and for our sandwiches,” Shea says.